| 000 -LEADER |
|---|
| fixed length control field |
00416pam a2200169a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b1971 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.834 |
| Item number |
H728c |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holloway, Robert J. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
CONSUMER BEHAVIOR |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Houghton Mifflin |
| Date of publication, distribution, etc. |
1971 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
458 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer Panels |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Venkatesan, M. |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A51178 C |
