| 000 -LEADER |
|---|
| fixed length control field |
00391pam a2200157a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b1979 xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
78010459 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0 13 558254 7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
L964M |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Luck, David J. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
MARKETINGSTRATEGY AND PLANS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
|
| Name of publisher, distributor, etc. |
Prentice-Hall, Inc. |
| Date of publication, distribution, etc. |
1979 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrell, O.C. |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A62776 C |
