000 -LEADER |
fixed length control field |
00446pam a2200157a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b1978 xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
B416m |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bellinger, Danny N. |
245 1# - TITLE STATEMENT |
Title |
MARKETING RESEARCH |
Statement of responsibility, etc. |
A MANAGEMENT INFORMATION APPROACH |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Homewood, Ill. |
Name of publisher, distributor, etc. |
Richard D. Irwin |
Date of publication, distribution, etc. |
1978 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv,601 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing Research |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Greenberg, Barnett A. |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A71485 C |