| 000 -LEADER |
|---|
| fixed length control field |
00346pam a2200133a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b1978 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
33390 275 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
M341 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dholakia, N. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
MARKETING MANAGEMENT |
| Remainder of title |
CASES AND CONCEPTS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
|
| Name of publisher, distributor, etc. |
The Macmillan Company |
| Date of publication, distribution, etc. |
1978 |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A73089 C |
