000 -LEADER |
fixed length control field |
00384pam a2200157a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408b1973 xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
K678 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kleppner, Otto |
245 1# - TITLE STATEMENT |
Title |
ADVERTISING PROCEDURE |
250 ## - EDITION STATEMENT |
Edition statement |
6th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
N. J. Englewood Cliffs |
Name of publisher, distributor, etc. |
Prentice-Hall |
Date of publication, distribution, etc. |
1973 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
750 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A40724 C |