000 -LEADER |
fixed length control field |
00536pam a2200169a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160408bc1967 xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
B633s |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Bogart, Leo |
245 1# - TITLE STATEMENT |
Title |
STRATEGY IN ADVERTISING |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York |
Name of publisher, distributor, etc. |
Harcourt, Brace & World |
Date of publication, distribution, etc. |
c1967 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix,336 |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
The Harbrace Series In Business And Economics |
Volume/sequential designation |
|
500 ## - GENERAL NOTE |
General note |
Bibliography, A Guide To Further Reading And Inquiry : P. 322-327. Bibliographical Footnotes |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
964 ## - |
-- |
CIRC |
997 ## - |
-- |
A3008 C |