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MARKETING MANAGEMENT (Record no. 268758)

000 -LEADER
fixed length control field 00664pam a2200181a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b1966 xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number B692m
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
245 1# - TITLE STATEMENT
Title MARKETING MANAGEMENT
Statement of responsibility, etc. CASES FROM THE EMERGING COUNTRIES
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Reading, Mass.
Name of publisher, distributor, etc. Addison-Wesley Pub.
Date of publication, distribution, etc. 1966
300 ## - PHYSICAL DESCRIPTION
Extent 424
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Stanford University Series In Business Management
Volume/sequential designation
500 ## - GENERAL NOTE
General note Includes Bibliography
500 ## - GENERAL NOTE
General note Sponsored By The International Center For The Advancement Of Management Education, Graduate School Of Business, Stanford University
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Case Studies
964 ## -
-- CIRC
997 ## -
-- A1996 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
        COMPACT STORAGE (BASEMENT) PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 2007-08-12 658.8 B692m A1996 2016-04-08 Book Request 2016-04-08 Books

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