| 000 -LEADER |
|---|
| fixed length control field |
00603pam a2200205a 44500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160914170740.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc1969 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8008 |
| Item number |
L391m |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lavidge, Robert J. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
MARKETING AND SOCIETY |
| Remainder of title |
THE CHALLENGE |
| Statement of responsibility, etc. |
Robert J. Lavidge |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Homewood, Ill. |
| Name of publisher, distributor, etc. |
R. D. Irwin |
| Date of publication, distribution, etc. |
c1969 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii,216 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Ama Reprint Series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Bibliographical References |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing -- Addresses, Essays, Lectures |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holloway, Robert J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
