| 000 -LEADER |
|---|
| fixed length control field |
00503pam a2200169a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc1967 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.838332 |
| Item number |
W153i |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Michael C. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
INTRODUCTION TO BANK MARKETING RESEARCH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago |
| Name of publisher, distributor, etc. |
Bank Public Relations And Marketing Association |
| Date of publication, distribution, etc. |
c1967 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
157 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
A Bank Prma Research Publication |
| Volume/sequential designation |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Bank And Banking |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A3255 C |
