| 000 -LEADER |
|---|
| fixed length control field |
00514pam a2200181a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc1967 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
M992c |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Myers, James H. |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
CONSUMER BEHAVIOR AND MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston |
| Name of publisher, distributor, etc. |
Houghton Mifflin |
| Date of publication, distribution, etc. |
c1967 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x,336 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bibliography : P. 315-330 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motivation Research (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reynolds, William H. |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A2714 C |
