| 000 -LEADER |
|---|
| fixed length control field |
00374pam a2200133a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408b1974 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
F373 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferber, Robert |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
HANDBOOK OF MARKETING RESEARCH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Mcgraw-Hill |
| Date of publication, distribution, etc. |
1974 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing Research -- Handbooks, Manuals, Etc |
| 964 ## - |
|---|
| -- |
REF |
| 997 ## - |
|---|
| -- |
A41016 BASE R |
