| 000 -LEADER |
|---|
| fixed length control field |
00555pam a2200193a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160408bc1966 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
L499cE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leduc, Robert |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
HOW TO LAUNCH A NEW PRODUCT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Crosby Lockwood |
| Date of publication, distribution, etc. |
c1966 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii,130 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Bibliography : P. 120-121 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally Published As Comment Lancer Un Produit Nouveau. Paris, Dunod, 1964 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New Products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wardle, John |
| 964 ## - |
|---|
| -- |
CIRC |
| 997 ## - |
|---|
| -- |
A22407 C |
