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658.8 / W74s8
Wirtz, Jochen
       Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee .- 8th ed. .- Noida: Pearson, 2018 .- xxii, 817p.
ISBN: 9789332587687
Subject Headings:
Professions -- Marketing;
Service industries -- Marketing;
Customer services -- Marketing;
Author Added Entry:
Lovelock, Christopher;
Chatterjee, Jayanta;
Copy Details:
Acc. No.: GB1213, Full Call No.: 658.8 W74s8, Item type: Faculty Publications , Location: Faculty Publication (Display),
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