658.8 / W74s8
Wirtz, Jochen
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee .- 8th ed. .- Noida: Pearson, 2018 .- xxii, 817p.
ISBN: 9789332587687
Subject Headings:
Professions -- Marketing;
Service industries -- Marketing;
Customer services -- Marketing;
Author Added Entry:
Lovelock, Christopher;
Chatterjee, Jayanta;
Copy Details:
Acc. No.: GB1213, Full Call No.: 658.8 W74s8, Item type: Faculty Publications , Location: Faculty Publication (Display),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Wirtz, Jochen
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee .- 8th ed. .- Noida: Pearson, 2018 .- xxii, 817p.
ISBN: 9789332587687
Subject Headings:
Professions -- Marketing;
Service industries -- Marketing;
Customer services -- Marketing;
Author Added Entry:
Lovelock, Christopher;
Chatterjee, Jayanta;
Copy Details:
Acc. No.: GB1213, Full Call No.: 658.8 W74s8, Item type: Faculty Publications , Location: Faculty Publication (Display),
------------------------- --------------------- ------ --------- ------- ------- --------- --------