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659.1 / P412S2
Percy,Larry
       STRATEGIC ADVERTISING MANAGEMENT / .- 2nd .- Oxford Univ. Pr., Oxford, 2005 .- xviii,335 .
ISBN: 0199274894
Subject Headings:
Sales Promotion;
Advertising -- Management;
Strategic Planning;
Author Added Entry:
Elliott,Richard;
Copy Details:
Acc. No.: A153658, Full Call No.: 659.1 P412S2, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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