660.60688 / SI53B
Simon,Francoise
BUILDING GLOBAL BIOBRANDS / TAKING BIOTECHNOLOGY TO MARKET .- Free Press, New York, 2003 .- xv,336 .
ISBN: 074322244X
Subject Headings:
Biotechnology Industries;
Biotechnology -- Marketing;
Pharmaceutical Biotechnology Industry;
Author Added Entry:
Kotler,Philip;
Copy Details:
Acc. No.: A153583, Full Call No.: 660.60688 SI53B, Item type: Written-off , Location: ,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Simon,Francoise
BUILDING GLOBAL BIOBRANDS / TAKING BIOTECHNOLOGY TO MARKET .- Free Press, New York, 2003 .- xv,336 .
ISBN: 074322244X
Subject Headings:
Biotechnology Industries;
Biotechnology -- Marketing;
Pharmaceutical Biotechnology Industry;
Author Added Entry:
Kotler,Philip;
Copy Details:
Acc. No.: A153583, Full Call No.: 660.60688 SI53B, Item type: Written-off , Location: ,
------------------------- --------------------- ------ --------- ------- ------- --------- --------