658.8 / K96M2
Kumar,S Ramesh
MANAGING INDIAN BRANDS / MARKETING CONCEPTS AND STRATEGIES .- 2nd .- Vikas Publishing House Pvt. Ltd., New Delhi, c2002 .- xii,356 .
Includes Bibliographical References And Index
ISBN: 8125913084
Subject Headings:
Brand Name Products -- India -- Management;
Brand Name Products -- India -- Marketing;
Copy Details:
Acc. No.: A149471, Full Call No.: 658.8 K96M2, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Kumar,S Ramesh
MANAGING INDIAN BRANDS / MARKETING CONCEPTS AND STRATEGIES .- 2nd .- Vikas Publishing House Pvt. Ltd., New Delhi, c2002 .- xii,356 .
Includes Bibliographical References And Index
ISBN: 8125913084
Subject Headings:
Brand Name Products -- India -- Management;
Brand Name Products -- India -- Marketing;
Copy Details:
Acc. No.: A149471, Full Call No.: 658.8 K96M2, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------