658.8 / T249R
Temporal,Paul
ROMANCING THE CUSTOMER / MAXIMIZING BRAND VALUE THROUGH POWERFUL RELATIONSHIP MANAGEMENT .- John Wiley & Sons (Asia) Pte. Ltd., Singapore, 2001 .- xii,211 .
ISBN: 0471846155
Subject Headings:
Relationship Marketing;
Brand Name Prodcuts -- Marketing;
Author Added Entry:
Trott,Martin;
Copy Details:
Acc. No.: A135776, Full Call No.: 658.8 T249R, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Temporal,Paul
ROMANCING THE CUSTOMER / MAXIMIZING BRAND VALUE THROUGH POWERFUL RELATIONSHIP MANAGEMENT .- John Wiley & Sons (Asia) Pte. Ltd., Singapore, 2001 .- xii,211 .
ISBN: 0471846155
Subject Headings:
Relationship Marketing;
Brand Name Prodcuts -- Marketing;
Author Added Entry:
Trott,Martin;
Copy Details:
Acc. No.: A135776, Full Call No.: 658.8 T249R, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------