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1. SALESMANSHIP

by .

Material type: book Book Description: ix,161.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: P K Kelkar Library, IIT Kanpur [Call number: 658.8508 R188s] (1).

2. CONSUMER BEHAVIOR

by .

Material type: book Book Description: ix,233.Publisher: Homewood, Ill. R. D. Irwin c1968Availability: Items available for loan: P K Kelkar Library, IIT Kanpur [Call number: 658.83 En32c] (1).

3. READINGS IN BUSINESS LOGISTICS

by .

Material type: book Book Description: ix,174.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: P K Kelkar Library, IIT Kanpur [Call number: 658.8 M134r] (1).

4. MARKETING AND SOCIETY : THE CHALLENGE

by Lavidge, Robert J | Holloway, Robert J.

Material type: book Book Description: viii,216.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: P K Kelkar Library, IIT Kanpur [Call number: 658.8008 L391m] (1).

5. MEASURING ADVERTISING EFFECTIVENESS

by Wheatley, John J.

Material type: book Book Description: ix,233.Publisher: Homewood, Ill. R. D. Irwin c1969Availability: Items available for loan: P K Kelkar Library, IIT Kanpur [Call number: 659.1 W56m] (1).

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