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Business marketing [4th ed.] : text and cases

By: Havaldar, Krishna K.
Publisher: Chennai McGraw-Hill 2014Edition: 4th ed.Description: xix, 608p.ISBN: 9781259097966.Subject(s): Business marketing | Marketing researchDDC classification: 658.8 | H298b4 Summary: The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses.
List(s) this item appears in: New arrival Feb.17 to 23, 2020
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books P K Kelkar Library, IIT Kanpur
General Stacks 658.8 H298b4 (Browse shelf) Available A185274
Total holds: 0

The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses.

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