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By: Macnamee,Brian, Mcdonnell,Ray.
Material type: materialTypeLabelBookPublisher: Routledge,London 1995Description: xi,272.ISBN: 0415103215.Subject(s): Marketing - Case StudiesDDC classification: 658.8 | M119M
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Item type Current location Collection Call number Status Date due Barcode Item holds
Books Books P K Kelkar Library, IIT Kanpur
General Stacks 658.8 M119M (Browse shelf) Available A122736
Total holds: 0

Includes Bibliographical References And Index

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